There are so many ways we benefit from our fundraising events other than making money for charity. Yes, the goal is still the same, and generating funds for your charity takes more than posting an advertisement or asking the public to attend your event.
Use your next event as a tool to gather information, build relationships with your donors and find a way to stand out from the crowd to make your cause memorable. Most charities miss this idea completely, consequently they miss out on valuable opportunities.
So how do you make sure your charity is well prepped to interact with fundraising participants?
Have a signup sheet, informative handouts, and volunteers who are knowledgeable about your cause.
You also need to be able to answer specific questions to create solid, positive one on one relationships with your donors. Don’t be a pushy salesman, be engaging.
Gather as much contact information as possible, learn all you can about the people giving you money. The more you know about the individuals and businesses that support you, the more effective you future fundraisers will be.
Please read this related article to increase the power you can harness to get better results for your charity through your fundraising events.